Novartis

Novartis has 70,000 employees and partners who make branded collateral on behalf of the brand. Brand Lab ensures the consistency of the brand, design systems, tools and resources. The task was to optimize the site structure to improve user experience, provide faster access to assets and revitalize stale key content pages.

The result was a robust digital platform that gave each user the appropriate access to content, information, brand rules and templates to do their job.

Agency: Chinatown Bureau

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An initial audit of the site found that users were confused about where to find brand rules and templates. Any re-design had to prioritize more efficient browsing and downloading of assets.

An initial audit of the site found that users were confused about where to find brand rules and templates. Any re-design had to prioritize more efficient browsing and downloading of assets.

Working closely with my UX lead, we updated the main navigation system for sorting and categorizing the enormous amount of assets on the site.

Working closely with my UX lead, we updated the main navigation system for sorting and categorizing the enormous amount of assets on the site.

The site was also crafted to be mobile responsive for on the go access.

The site was also crafted to be mobile responsive for on the go access.

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Informed by the client brief my strategic approach to the design was emphasizing functionality, visual clarity and a focus on content. Leaning on Novartis's Swiss design roots Emphasis on clarity, precision and order

Informed by the client brief my strategic approach to the design was emphasizing functionality, visual clarity and a focus on content. Leaning on Novartis's Swiss design roots Emphasis on clarity, precision and order

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The site's search function was re-designed as a full-width sliding panel instead of a conventional search bar. One of the many user experience enhancements.

The site's search function was re-designed as a full-width sliding panel instead of a conventional search bar. One of the many user experience enhancements.

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In addition the project also required creating a web style guide and UI system.

In addition the project also required creating a web style guide and UI system.

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Freelance Creative Direction & Design