Most products come with instruction manuals, little pamphlets that most people throw away or hoard somewhere in a drawer. Your toaster, car, iPhone. Every product comes with a paper wastage instruction booklet. With this in mind we set out on a mission to prove digital apps are superior for this purpose.

We had an opportunity to pitch the brand on our idea and we jumped at it.

The app begins by prompting the user to choose the cleanse option they are doing.

The schedule timeline is the core experience of the app. Users could select and drag bottles along the time line and set a specific time to drink. Gentle reminders would be sent to the person when it was time for the next juice.

Juice cleanses are hard, most people who try them can't make it three days without eating solid food.

With that in mind, we set out to create an app that takes users on a journey to healthy living by educating first-time users and providing engaging content for maintaining a healthier lifestyle.

I established the visual language for app version 2.0, which included color pallet, font selection and photography usage. I also art directed and designed the core layouts. Finally, I was responsible for directing the animation / interaction design elements for the app prototype.